About
The Scruff Stuff story, how, why and everything inbetween.
Starting in 2012
Hello! My name is James, and I'm the founder of Scruff Stuff. I'm a guy who loves all things food, beer, whiskey, coffee, and of course, beards. When I'm not indulging in my favorite things, you can find me lifting heavy things (and then putting them back down).
I've had every beard style you can imagine from "designer stubble" to terrible chin straps (more on that down below). But in 2012 I finally decided I was going to grow a proper beard.
More of a short beard style these daysThe struggle
Every time it got past a certain length my beard was getting dry, itchy, and flaking everywhere. It was driving me nuts.
I started off in a cycle of: grow for a bit > suffer > shave > repeat.
I finally pushed through and had a beard long enough to be trimmed. My barber at the time, who sported an impressive beard himself, finished off the trim with beard oil and gave me a bottle. At the time I didn't know such a thing existed... I tried it, but unfortunately, I got no relief.
At a wedding in 2013Solving the problem
With options at the time limited, I was determined to find a solution. I dove into researching different oils, and began experimenting with various blends. This was the beginning of Scruff Stuff.
I used the oil I'd created for a few weeks, and the condition of my beard just kept improving.
Flakes and itch? Gone.
Dry beard? Not anymore.
Softer beard? You bet.
It wasn't pretty, but it worked. (I still have that comb, and that bottle turned into hand sanitiser in 2020)Launching a brand
Seeing the incredible results firsthand, I knew I was onto something good. But it wasn't until 2015 I decided to start helping other men improve the condition of their beards.
Starting for a few weeks with name of "Above Average Beard Oil", soon after Scruff Stuff was born.
Honed for years into high-quality, effective beard care products that address common issues like dryness, itchiness, and flaking. The carefully formulated blends are designed to nourish and soften your beard, leaving it looking and feeling its best.
Some of our bestsellers
View all products
More about the founder
When I'm not in the office sending out orders, you'll likely find me browsing endlessly on the Internet, always on the lookout for new inspiration and ideas.
And when I need a break from the digital world, I love taking my dog for long walks in the mountains. There's something about being in nature that helps me clear my mind.
I also enjoy swimming (some lessons wouldn't go amiss), sweating profusing in the sauna, snorkelling and taking cold water dips (although these are basically the same thing when you live in Ireland).
Thank you for taking the time to learn a bit about me and the story behind Scruff Stuff. I'm passionate about helping men feel confident and comfortable with their beards, and I'm thrilled to have you here.
Here's to your best beard yet!
James
If you made it this far... Have a laugh at my expense
Listen, we all make mistakes and I'm no different. I'm not even sure this was "in style" at the time, but here we are.
I've nothing else to say about this photo lol.